From left: Alexander Wang, Christopher Kane, JC de Castelbajac, Christian Dior, Kenzo, Rebecca Minkoff

Once upon a time wearing clothes that had labels or other writings on was ok, fashionable even, then, somewhere between my eleventh birthday and the movie “The Devil Wears Prada”, the fashion wind blew in another direction and this trend was soon forgotten. In the years that followed some like Moschino, Dolce&Gabbana, Maison Martin Margiela and Dsquare, tried to bring it back, but they all failed miserably  until one day, one of the brightest designers in the fashion kingdom, Alexander Wang, got everyone dangerously excited for his labeled T-shirts. Designers like Raf Simons, Jean-Charles de Castelbajac and Christopher Kane were quick to follow in his footsteps and from that glorious September day finding a simple, plain, white T-shirt became close to impossible while numbers, pictures, quotes and labels flourished on every possible fashion item. The trend, in fact, hasn’t limited itself to T-shirts, hoodies and dresses but has also taken over bags, hats and every other kind of accessory. While a quote here or there is always needed, I remember what it was like when logos where all the rage back in the days and I can assure you that it ended up not being so pretty. To those of you who are already in despair I can only say that my twenty-first birthday is not that far away and that there have been rumors about a possible sequel of “The Devil Wears Prada” movie; who knows, maybe the fashion wind will soon blow in another direction…